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What Is Event Design? Exploring the Art and Science Behind Memorable Events

At its core, event design is all about deliberately crafting every aspect of an event to achieve specific organizational objectives and create memorable event experiences.  More than mere decoration, event design considers all sorts of elements, including venue layout, lighting, seating arrangements, and flow of activities to enhance engagement and communication. Successful event design seamlessly […]

Jun 3, 2024

Article

Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets.  When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider. However, creative approaches to event sponsorship — like unique brand exposure opportunities, […]

May 20, 2024

Article

Satellite Events: How Localized Gatherings Can Help Scale Your Event Strategy

You’ve mastered the art of event evolution — from in-person to virtual to hybrid (where in-person meets virtual). But have you added satellite events to your strategy? According to the inaugural Gartner® Magic Quadrant™ for Event Technology Platforms, there’s a noticeable shift in the event industry from large, travel-heavy conferences to smaller, localized events. These […]

May 15, 2024

Article

The Micro-event Revolution: How Smaller Gatherings Are Making a Big Impact

In a world where bigger is often synonymous with better, the event industry is witnessing a paradigm shift: the rise of the micro-event or satellite event. As event organizers look for new ways to plan and execute events that matter, these small-scale gatherings are redefining the way we think about meetings and conferences. According to […]

May 8, 2024

Article

Tackling Event Email Marketing Challenges: Key Insights from Experts

Email marketing plays a key role in event success. Yet in an age where the average employee receives 120 emails every single day, it can be difficult for event teams to make an impact with their email marketing efforts. To help event teams get better outcomes from email marketing initiatives, we recently hosted a webinar […]

Apr 29, 2024

Article

How To Enhance the Attendee Experience with Seamless Hotel Booking for Events

Event planning is no small feat, and we know just how much is on your plate. That’s where all-in-one event planning solutions come in, offering a lifeline that simplifies the whole shebang — from the first brainstorm to the “thanks for attending” email.  But what about the elephant in the room? We’re looking at you, […]

Apr 15, 2024

Article

30+ Must-have Event Management Software Features

Hosting an event is complicated. Event professionals must consider millions of details and build a strategy that ensures the event goes smoothly. All it takes is one wrong decision, and your next get-together could fall apart before you know it! Luckily, with the help of event management software, nailing the details is much easier. Unfortunately, […]

Apr 10, 2024

Article

Bounce Back Stronger: Analyzing and Learning from Event Failures

The truth hurts, but not all events are successful. Event failures are common and can be a major setback for any event organizer or company. But instead of dwelling on the failure, it’s important to analyze and learn from it to bounce back stronger and build a more resilient event strategy.  In this article, we’ll […]

Apr 1, 2024

Article

Building a Strong Event Sponsorship Strategy for 2024

In today’s challenging economic climate, it’s getting harder and harder for event teams to lock down sponsorship dollars. At Bizzabo, we’re all about making every aspect of event orchestration easier for teams like yours, so we recently hosted a webinar called Show me the money: Navigating event sponsorship challenges in 2024 that was jam-packed with […]

Mar 11, 2024

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