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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

In both good and bad economic times, the most strategic events teams are always trying to land new sponsors to increase event exposure and bolster their budgets.  When teams strategize event sponsor incentives, offering discounts is one of the first ideas they consider. However, creative approaches to event sponsorship — like unique brand exposure opportunities, […]

May 20, 2024

Article

How To Craft Enticing Event Sponsorship Packages

Event sponsorship is essential for event success and sustainability, providing necessary financial support, resources, and visibility. Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. Even still, securing sponsorships is increasingly difficult […]

May 6, 2024

Article

Tackling Event Email Marketing Challenges: Key Insights from Experts

Email marketing plays a key role in event success. Yet in an age where the average employee receives 120 emails every single day, it can be difficult for event teams to make an impact with their email marketing efforts. To help event teams get better outcomes from email marketing initiatives, we recently hosted a webinar […]

Apr 29, 2024

Article

Conference Branding: The Complete Guide to Event Branding 

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive […]

Jan 8, 2024

Article

More Than Just Another App: Why Your Attendees Want a Mobile Event App

In an age where there is an app for everything, app fatigue is a real concern. Even so, that doesn’t mean that new apps that are helpful and engaging serve no purpose — quite the opposite.  Contrary to popular belief, event attendees are big fans of specialized mobile event apps. These bespoke applications streamline attendee […]

Dec 18, 2023

Article

Event Marketing: 11 Event Invitation Email Examples Proven To Work

Looking for some email inspiration? Read this list of event invitation email examples to learn what goes into creating an effective message that convinces your contacts to attend your event.

Oct 25, 2023

Article

How To Find Outstanding Event Speakers

Learn how to find and book exceptional conference speakers for your events and elevate your gatherings with expert insights.

Oct 9, 2023

Article

Webinar Recap: How the Financial Times event team drives growth at scale

More than three-quarters of event marketers agree that in-person events will become increasingly important to business success in the coming years, according to our new report, The state of in-person B2B conferences. Despite this, many events teams struggle to achieve event ROI and have difficulty aligning their event strategy with marketing and business strategy to […]

Sep 25, 2023

Article

Event Marketing: How To Promote an Event on Social Media

How can you get more out of your social media event promotion strategy? Check out these marketing tips for Facebook, LinkedIn, Instagram and more!

Sep 15, 2023

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