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Article

The Events Industry’s Top Marketing Statistics, Trends, and Data

The events industry is back and better than ever, with 60% of events occurring in-person, 35% virtually, and 5% in a hybrid format (Bizzabo, 2024). To inspire your event strategy or give you some data to use for your next event marketing presentation, we’ve compiled a comprehensive list of marketing and event statistics that provide […]

Jun 10, 2024

Article

How to use post-event data to supercharge your event strategy in 2024 & beyond

The best events teams are powered by data.  To help event professionals learn how to use data to accelerate event strategy and get better outcomes with each B2B conference, we recently hosted a new webinar — No data left behind: Strategies for transforming post-event data into 2024 event success — featuring Nicola Kastner, founder of […]

Feb 19, 2024

Article

The Complete Guide To Building a Post-event Report

After months of planning and preparation, your event is finally complete. But before you move on to the next project, it’s essential to take a step back and evaluate the success of your event.  A post-event report is a comprehensive document that summarizes the key aspects of your event, including its goals, attendance, budget, and […]

Nov 27, 2023

Article

The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Learn how to measure, track and attribute event marketing ROI in this comprehensive guide. Featuring ROI models, attribution models, event technology tips and more await!

Jun 22, 2023

Article

Setting Long-Term Goals for Event Planners: Tips and Guidance

Event planners are always living in the moment. They’re laser-focused on doing everything they can to ensure the next event is the best yet — with more registrations, feedback, leads, revenue, and social media chatter. Although these short-term goals are undoubtedly important, event planners often overlook the importance of setting long-term goals because they’re incredibly […]

Apr 24, 2023

Article

Event Strategy: The Guide for 2024 and Beyond

Event organizing ain’t easy. In this guide, you’ll find what you need to know about event strategy in 2020—from planning an event to growing an event and more!

Apr 3, 2023

Article

12 Event Debrief Questions You Must Ask After an Event

Ask 10 team members about the top goals they hope to achieve after hosting an event, and you’ll get 10 different answers. Although some folks are most interested in growing sales pipelines, others care more about discovering new opportunities, increasing registrations, and driving brand awareness. With so many competing priorities, it can be difficult to […]

Feb 27, 2023

Article

23 Important KPIs for Measuring Event Success

Event KPIs (key performance indicators) are the best way to track and measure your event's success. Here are 22 event KPIs to measure event success.

Jun 3, 2022

Article

How Event Data Can Help Build Better Event Experiences

Over the past decade, big data has exploded. Organizations are using data to make all kinds of decisions, such as improving the customer experience or which new product features to roll out. This article will cover how to collect data at events and put it to use.

Mar 28, 2022

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